Showcasing Ireland’s most accomplished hairdressing talent and attended by the industry’s most acclaimed hairdressers, the first virtual showcase in 65 years of the L’Oréal Colour Trophy was certainly a night to remember.
Monday 13th September 2021 saw the L’Oréal Colour Trophy 65th Grand Final take place at Battersea Evolution, London for an overwhelming night of glitz and glamour both virtually and on the main stage. Guests witnessed the central stage come alive – straight into their living rooms – with the most breath-taking lighting, enthralling stage effects, chest thumping music and mesmerising hairdressing talent, brought to life by special guest host, TV & Radio presenter Vick Hope. Vick hosted the evening taking the audience on an exciting hair inspired journey ending with the announcement of this year’s winner of the coveted trophy.
Wildflower Salon, Dublin took the judging panel by storm and seized the 2021 Ireland L’Oréal Colour Trophy Award – the industry’s longest running and most renowned hair award. Zeba Hairdressing SWS, Dublin were awarded second place and Komb Professional Hairdressing, Castleknock scooped third place.
The L’Oréal Professional STAR Award judges’ favourite of aspiring colourists were announced on stage by Chris Williams from RUSH and the winner for Ireland was Shannon Kenny from Wildflower Salon, Dublin.
And last but by no means least, the Ireland L’Oréal Colour Trophy College Award was awarded to Bethany Hamilton (Lisburn), Ryan Burns (Belfast) and Leah Knapman (Crewe).
Grand Final Show
The first virtual Grand Final show celebrated artistry and skill with a mix of virtual and on-stage action. The highly anticipated show was comprised of four salon show teams and was truly awe-inspiring.
Brooks and Brooks opened the show with ‘Borderless’ to offer an immersive experience and journey escaping reality “transporting you to a creative dimension…”.
‘Magical Realism’ by Sugar Culture was a sweet touch to the evening from the Dublin-based hair and beauty group: Brown Sugar, Sugar Cubed, Sugar Daddy Barbers and Sugar Coated. Revealing their fourth runway show, the artistic team created an immersive virtual experience inspired by the messaging of equality and individuality. The concept ‘Magical Realism’ is centred on the noun’s definition: someone aware of possessing a personal individuality.
Following was ‘Virtual Transition’ by RUSH Hair, a show inspired by the phenomenon of virtual influencers and using a mix of CGI to blur real life with the digital world.
Toni&Guy finished the show with ‘Vantage’, a breath-taking and beautiful showcase of original, inspirational, and interactive display catapulting audiences into a world where high fashion and ethereal drama collide.