L’Oréal – The Beauty of Community

posted in: COVID-19 Updates, HABIC


In ongoing support of the fight against coronavirus, L’Oréal Ireland is implementing a series of measures for communities most impacted by the crisis. The group and its family of brands will donate 50,000 hygiene products and hand sanitisers to frontline healthcare workers in Ireland serving the most vulnerable people and striving to curb the pandemic. The group will donate 27,000 hand sanitisers to frontline pharmacy and grocery staff that are ensuring availability of essential goods and services to communities across Ireland.  These products will be provided completely free of charge. This commitment builds on the L’Oréal Group’s wider European solidarity programme announced globally on 18 March.   

L’ORÉAL Distribution Centre. Image Source: L’Oréal Professional 

Together, L’Oréal Ireland will:

–      Donate 40,000 hygiene & care products to frontline healthcare workers: in partnership with In Kind Direct and Blue Light Card, we will provide 40,000 body wash, hand creams, conditioner, shampoo and skincare products to hospital workers in Ireland. This includes products from L’Oréal Paris, Garnier, Kiehl’s, Lancôme, Urban Decay, YSL, House 99, L’Oréal Paris Men Expert, La Roche-Posay, CeraVe, Vichy, Roger and Gallet, Baxter of California, Kerastase, Redken, Matrix and Decleor;

–      Donate 10,000 Hand Sanitisers to frontline healthcare workers: we will distribute 10,000 La Roche Posay-manufactured hand sanitisers to frontline healthcare workers;

La Roche Posay Distribution Line. Image Source: L’Oréal Professional 
Garnier Pure Active Hand Sanitiser Production Line. Image Source: L’Oréal Professional 

–      Support small businesses: L’Oréal Ireland has frozen the payments of our most vulnerable very small and small-sized customers in our distribution network, including hair salons, until their businesses resume. Additionally, L’Oréal Ireland has shortened its payment times for small suppliers who have been most exposed to this economic crisis;

–      Protect pharmacy and food distribution workers: Garnier will give 27,000 free bottles of the new Garnier Pure Active Hand Sanitiser Gel to independent pharmacies throughout Ireland, Dunnes Stores and Boots Ireland helping to protect themselves from COVID-19.

Vismay Sharma, L’Oréal UK and Ireland Country Managing Director, commented:             

“At L’Oréal UK & Ireland we feel a strong sense of responsibility to support relief efforts for the most vulnerable during this unprecedented crisis. The frontline healthcare workers and retail staff are doing an incredible job looking after the sick and providing essential products and services to communities. We feel honoured to be able to provide them with hand sanitisers and key hygiene products. We believe in the beauty of community and are proud to contribute to the needs of our heroic NHS and HSE staff, and those on the retail frontlines across the UK & Ireland.”

A little more about L’Oréal UK & Ireland

L’Oréal established the UK & Ireland subsidiary in 1932 and today it is the Group’s fifth largest subsidiary worldwide. As the number one beauty player in the UKI, its 36 international brands are present across all categories of the cosmetics market, including salons, boutiques, mass-market distribution, department stores, pharmacies, medispas, travel retail and e-commerce. L’Oréal UK & Ireland employs over 4,500 people and trains 32,000 hairdressers through its professional academies every year. L’Oréal UK & Ireland participates in the International and National UNESCO For Women In Science programmes and supports youth science education through the L’Oréal Young Scientist Centre at the Royal Institution. www.loreal.co.uk

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